Members of the World Cocoa Foundation

Before you look at the vague, 'don't worry, be happy' home page cleverly designed to look eco-friendly and cleverly worded to seem human-friendly, check out who the members are and ask yourself: do thefarmers own either their own land or shares in a coop? Where are the numbers? Where is profit-sharing mentioned? Where is the concrete evidence the lives of the farmers are improving. This is a cleverly designed, industry-touting, feelgood website designed to dupe you into believing the industry actually cares about ecology and humans, rather than just the bottom line. Read it for yourself, then compare the site to any 'fair trade' site to see the difference.